Writing
Twelve years of copy that earned its keep.
Newsletter copy that built a $20M+ revenue book. Promotional campaigns that set company records in net revenue, lifetime revenue, and customer acquisition. B2B essays that pull organic traffic. Video scripts hitting 500K views. Production prompt surfaces driving live SaaS products. Every format below is something I've been paid to do at scale, graded against measurable outcomes.
Long-form B2B blog
OfficePoll
I wrote the entire OfficePoll blog. Trust pieces, problem essays, POV arguments, how-tos, niche use-case explainers, feature walkthroughs. The blog is the product's top-of-funnel and a live, public B2B writing surface graded against the same metrics any content marketing team uses.
Three featured samples below are hosted in full on this site — real published copy, end-to-end.
Investment newsletter / fulfillment
Wealth Daily & Technology and Opportunity (Angel Publishing)
Twelve years of long-form financial copy at the intersection of public-market investing and emerging technology — semiconductors, AI infrastructure, defense tech, energy transition, biotech. Launched Technology and Opportunityfrom scratch and grew it into a major slice of the company's 60K+ paying subscriber base. Wrote the front-end Wealth Daily e-letter that fed it.
60K+
paying subscribers
$20M+
annual revenue book
12
years on the beat
Seven Wealth Daily essays are hosted in full below. Paid newsletter issues are gated; email for a sample issue or the recommendation track record.
Personal finance · Wealth Daily
The Secret to Early Retirement: Taking Back Your Financial Independence
An argument for self-directed investing built on the long-term cost of management fees across multiple retirement horizons.
Trend analysis · Wealth Daily
Are You Addicted to Your Smartphone?
Uses behavioral research on smartphone dependence to make a long-term investment case for Apple.
Sector analysis · Wealth Daily
Google, The Destroyer!
On Alphabet's Project Maven contract with the Department of Defense and what it signals about technology companies moving into the defense market.
Long thesis · Wealth Daily
One More Reason to Buy Disney (NYSE: DIS) Stock
A long thesis on Disney centered on the durability of the Marvel Cinematic Universe as cultural IP.
Technology overview · Wealth Daily
Investing in Photonics: The Next Big Leap in Computing Technology
An overview of the slowing of Moore's Law and the case for silicon photonics as the next computing substrate.
Contrarian analysis · Wealth Daily
It's Official: Elon Musk Is the Next Elizabeth Holmes
A contrarian piece comparing the public-disclosure pattern around Tesla's autonomy claims to the pattern that surrounded Theranos.
Emerging technology · Wealth Daily
Investing in Elon Musk's Neuralink
An overview of brain–computer interface research and Neuralink's approach, framed for investors.
Direct-response promotional copy
Multi-million-dollar campaigns at Angel Publishing
Twelve years of long-form sales copy graded against conversion KPIs. Authored multi-million-dollar promotional campaigns for Angel Publishing's investment newsletters and set company records in net revenue, lifetime revenue, and customer acquisition.
Two representative pieces hosted in full below — a front-end long-form acquisition order page and a single-shot back-end upgrade page. Additional samples (VSL scripts, multi-touch email sequences) available on request.
Long-form sales letter · Front-end acquisition
The iPhone Killer: The One Stock Ready to Take On Apple
~6,000-word direct-response acquisition order page pitching a small-cap tech supplier as the AR/VR iPhone-killer narrative. One of the two highest-grossing promotions in company history.
Back-end upsell · Premium-tier upgrade
Topline Trader: Lightning-Fast Triple-Digit Returns
~1,000-word single-shot upgrade page pitching the premium biotech-trading service Topline Trader to new Technology and Opportunity subscribers. $999 against a $4,999 retail anchor with a 90-day refund.
In-app product copy & prompt surfaces
The voice work that ships inside the product
Onboarding flows, tutorial copy, drip email campaigns, marketing-site copy, structured prompts, and AI persona voice work — all the surfaces inside a product where the writing actually drives behavior.
TickerSpark · Sales bot
250-line zero-tool prompt
The chat widget on tickerspark.ai marketing pages. Pure prompt engineering — no LLM tools. Classifies visitor intent into 10 buckets and routes to predefined Hook → Substance → Differentiator → CTA pitch paths. 11 hard boundaries. 13-test adversarial suite. Same craft as direct-response copy, in an LLM.
OfficePoll · AI Career Coach
410-line system prompt
Interactive coaching agent grounded in 10 evidence-based coaching frameworks (Goldsmith feedforward, GROW, Tiny Habits, Implementation Intentions, Cognitive Behavioral Coaching, Johari Window, Immunity to Change, Stages of Change, Feedback Intervention Theory, Assessment-Challenge-Support). Phase-tracked GROW conversation. Coach persona forbids warmth performance — direct, propositional, every word does work.
OfficePoll · Onboarding flow
Tutorial copy that converts hesitation into action
The end-to-end onboarding sequence — LinkedIn signup, profile setup, share-link creation, first-review request — written so each step earns the next click. Microcopy on confirmation states, empty states, error states, and tier-unlock moments (3 / 5 / 10 reviews). The writing has to make a stranger trust an anonymous-feedback platform inside 30 seconds.
OfficePoll · Email onboarding & drip
Welcome → milestone → reengagement → digest
A complete lifecycle email program: welcome sequence, milestone unlocks at 3 / 5 / 10 reviews, reengagement for stalled users, weekly digest, drip campaigns toggleable per-key (Share your profile, Feedback tips, It's safe, Invite peers). Each email has to land at exactly the right moment in the user's journey or it gets unsubscribed.
TickerSpark · Personas
5-persona AI voice system
Five editorial personas, one restriction set, four system prompts driving the AI's voice across personalized investor research reports. Two people analyzing the same stock get meaningfully different reports tuned to risk tolerance and time horizon.
OfficePoll · Marketing site
Hero, product sections, trust pitch
The full marketing surface — hero copy, product sections, anonymization explainers, four-layer trust narrative, signup flow. Written to convert without sounding like it's converting. Same surface that funnels into the blog.
Off-camera scripting & research
Behind-the-scenes work for Ticker Symbol You
Off-camera scripting and deep-dive research for Ticker Symbol You, a YouTube finance channel with 500K+ subscribers (hosted by the channel's founder, not me). Long-form scripts hitting up to 500K views per video, plus research on semiconductor markets, tech equities, and broader macro topics. Multi-channel repurposing too — research designed from the start to feed scripts, threads, blogs, newsletters, and social posts.
Plus Python automations for semiconductor market data aggregation that cut manual research time roughly 40%.
Featured samples
Three full posts, hosted here.
Real published copy from the OfficePoll blog. Click through for the full piece.
Long-form B2B · Foundational explainer
What Is OfficePoll?
The piece every B2B product needs but most do badly — a clear, complete walkthrough of what the thing is, how it works, who it's for, and what makes it different. Every claim has a mechanism behind it.
Long-form B2B · Problem essay
The Blind Spots Holding Back Your Career (That No One Will Tell You About)
A long-form argument grounded in Tasha Eurich, Dunning-Kruger, the Johari Window, and the MUM effect. Builds the case that everyone has career blind spots — and lets the research, not the product, do the persuading.
Long-form B2B · Behavioral case
Why You Should Actively Seek Anonymous Feedback (Even If It Scares You)
Builds a behavioral case using the Zenger Folkman 71-percentile-point study, Stone & Heen's three feedback triggers, Carol Dweck on growth mindset, and Kim Scott's Radical Candor. Practitioner-focused, action-oriented, ends with a six-point playbook.
Want a tailored sample for a specific role?
I can pull samples by angle — newsletter copy, B2B long-form, direct-response, video scripts, prompt design, in-app copy.